April 27, 2021 - This tiny country keeps on creating tech unicorns. Here's how it does it.

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� From the Editor's Desk How to end a conversation the right way Conversations, like hammocks, are much easier to get into than out of. We've established a lot of collective social norms for texting- "haha" is standard, "hehe" is weird - but we still haven't figured out how to exit conversations. When we're trying to get out of an in-person conversation, we can gather our things or say we're tired. We can physically exit the room. When we're texting, every message just prolongs the conversation, but silence is rude. Either it seems like you're cutting things off abruptly - hey sorry to hear about your parakeet i'm going to bed now - or you're stuck trying to keep your eyes open as you give shorter and shorter hahahahas until the person just stops texting you. I wish society would get together and agree on a kill-switch emoji for every hard conversation. The battered-shrimp emoji means "you don't need to respond anymore; the conversation is over." The closed mailbox with the flag down means "I think we should see other people." Continued here TradeBriefs: Newsletters for Decision-Makers! Advertisers of the day Emeritus: PG Diploma in Innovation & Design Thinking online program | Accepting applications - Starts on May 4, 2021 Emeritus on behalf of NUS Business School: Apply for NUS Business School's Python for Analytics programme - Starts on May 13, 2021 Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Want the newsletters, without the promotional mailers? Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month. Access to premium content | No advertisement mailers Life This tiny country keeps on creating tech unicorns. Here's how it does it Investments in Estonian startups are growing fast and the country of just 1.3 million people has produced already its fifth unicorn. 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