Oct 18, 2016 - How Flipkart scored big with Big Billion Days sale

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Sree Vijaykumar From the Editor's Desk They're known for bouncing around jobs and delaying marriage. Millennials - adults under 35 - in urban and semi-urban India display very similar characteristics to their American equivalents. They are perhaps the most coddled, some would say spoiled. But millennials are certain to shape the economy for decades to come. Millennials tend to prefer experiences over buying things and accumulating stuff. To them, an impressive selfie capturing a memorable moment is, in some sense, as enviable as a new car or fancy watch was to their parents. Instead of material wealth, millennials show off through their travels, hobbies and even meals, which get photographed and posted on Facebook, Instagram and other social media. "If you're a foodie, you can go out and have some incredible dining experience, and then you can curate it almost as if it were a thing." More here Advertisers of the day Samsung: Samsung Galaxy Tab Iris - India's First tablet with Iris Scanning Technology Transjovan Capital (Capital Raising): : Looking to raise capital from the top investors?   Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium). How Flipkart scored big with Big Billion Days sale Flipkart got the maximum bang for its buck, mounting a low-profile marketing campaign to reap larger dividends than rivals Amazon and Snapdeal did Advt: Work for the best employer - Yourself Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification. Apply now   The Real Deal with Email and What TradeBriefs does right So, here’s the real deal with email. Yes, we all get too much email, but for those of us who check it, we do so over 15 times a day.   Fullerton India raises Rs 500 cr via masala bonds Fullerton India will issue Rupee denominated Masala Bonds of INR 5 billion with a fixed annual coupon of 8.125% and a tenor of 3 years and 1 month. iCliniq in talks to raise Rs25 crore from private equity investors iCliniq plans to use the proceeds to fund an acquisition and invest in artificial intelligence technology Treasury gains will not solve banks’ problem Treasury gains may only partially reduce the need for government intervention A UBI to step up economic reform A UBI handout by itself will not solve the problem of low income-earning opportunities and inadequate quality of human capital services consumed by the poor Fino Paytech banking big on tech disruptions After raising ₹400 crore from various investors, Fino Paytech, one of the 11 payments Sebi clarifies on re-classification of promoter group Alembic Pharmaceutical Ltd had submitted to Sebi that five out of 25 persons of the promoter group have expressed the desire for re-classification of their shareholding from promoter group to public category Lakshmi Vilas Bank reports Rs 75crore bill discounting fraud Lakshmi Vilas Bank has unearthed a bill discounting fraud of Rs 75 crore from a series of domestic trade finance transactions, even as the private lender posted the second quarter profit of Rs 64.84 crore, its highest in a quarter, up 45% from Rs 44.83 crore last year. Morgan Stanley brokers use bank pact to flee, clients in tow Team of Morgan Stanley advisers overseeing $2.2 billion in assets quit last month to start their own shop Secura launches new fund Secura Investment Management (India) Pvt Ltd, the Shariah-compliant venture capital fu The importance of e-KYC and e-Sign for PaperLess India The Government of India and the regulators have been very supportive of Digital India, Startup India and paperless technology. However, there are still some impediments to the paperless distribution of financial products Sale of Essar Oil significant for Indian banking system: Kotak According to the report, Indian banks have large exposure to Essar Group and following this deal their exposure may reduce significantly. Policies, investments key to India's rural transformation: IFAD Institutional reforms, policies and investments are the key factors that will help India in a speedy and inclusive rural transformation, the United Nations' body on food and agriculture said in a report today. Sensex at 30: A reflection of a changed India The Nifty50 was trading at 8,573 down 10 points or 0.12 per cent. It touched a high of 8,615.40 and a low of 8,570.65 in the first 30 minutes of trade. The building of Everstone Capital Everstone Capital has used private equity as a conduit to achieve its ambitions of owning and building businesses in food and beverage, and real estate sectors PNB Housing Finance’s Rs2,500 crore IPO to hit markets in November The board of PNB Housing Finance to meet soon to finalise the dates of the IPO Infographic: What's Working (and What's Not) for Retail Advertisers Like all good brand marketers, retail advertisers wanting to drive brand awareness and increase sales are always looking for the best platforms and storytellers to help meet their bottom lines. A new study from Advertiser Perceptions sheds light on what these retail advertisers are thinking when planning their next ad budgets. Snapdeal hires ex-Groupon exec Pradeep Desai to lead logistics tech The IIT Madras Alumnus was earlier with Amazon for over a decade across departments such as logistics, advertising and marketing Amazon flouting Indian rules by enlisting Amazon Export Sales as seller, allege retailers Firstpost FirstpostAs the festival season online sales continue unabated, the physical retailers are asking one question: Is the government serious about taking action against marketplaces that go beyond the brief of staying marketplaces in India? E-commerce has been ... articles  Amazon Global Store with limited catalogue is useless in its current state Amazon India recently launched "Amazon Global Store" in India after China and Mexico. Amazon global store allows the users to buy products that are not available in India and are available on Amazon in other countries. 'Act on illegal VoIP service providers' Nat’l Cyber Safety and Security Standards writes to DoT; action after Thane call centre scam Vodafone CEO asks staff to gear up for competition Mukesh Ambani Says Telecom Companies Ragging Jio; Praises Modi, Nilekani And Arnab Will Mukesh Ambani enter politics? Ambani on ragging, Algae, Modi, Nilekani and Arnab Nokia bags $230 million 4G network deal from Indian telecom giant Bharti Airtel in 9 circles Reliance Jio Sends Fresh Letter To Incumbent Telecom Operators RIL claims incumbents still not providing sufficient PoIs. Spectrum auction puts pressure on Indian telcos' balance sheets It is a potential game-changer that could fuel an all-out price war in a market of 950-odd million mobile subscribers in India. The telecom revolution was imminent: RailTel CMD RK Bahuguna Reliance Jio is making telecom rivals miserable The infusion comes amid reports that the company is reviewing the timelines of the Vodafone Indias initial public offering. State consumer panel can hear individual telecom plaints Trichy: Complaints from individual telecom consumers can henceforth be entertained by State Consumer Disputes Redressal Commissions following a direction from the Centre to this effect, the Federation of Consumer and Service Organizations has said. Paper Boat: Riding on a wave of nostalgia Paper Boat co-founder Neeraj Kakkar and investor Shripad Nadkarni on the magic formula that got people hooked to the ethnic drinks maker Kishore Biyani is planning a bigger push for private labels Future Group’s consumer packaged goods unit plans to launch a new brand, category or product every two weeks HUL Turns To Masala, But Can It Spice Up Its Food Segment? HUL to enter ready-to-cook segment. Analjit Singh led Piveta buys 51 per cent stake in Riga Foods Piveta will purchase 51 per cent shares in Riga Foods, and the company said that the investment will be utilised for domestic and global expansion of the brand. Zephyr Peacock to invest in potato seeds firm Utkal Tubers The investment is one of several Zephyr plans to make in the food and beverages sector Multiplexes, shops and eateries booked for overcharging people The Legal Metrology Organisation (LMO) has booked several retailers for overcharging consumers for milk, cold drink and bottled water during several drives during several drives Indian Baby Diaper Industry Outlook 2022 Food Colors Market Worth 3.75 Billion USD by 2022- PR Newswire India (press release) PUNE, India, October 17, 2016 /PRNewswire/ -- The report "Food Colors Market by Type (Natural, Synthetic, and... Starbucks Introduces Espresso-Infused Beer Way better than your basic pumpkin spiced lattes... Future Consumer launches Oats brand Kosh Future Consumer launches Oats as India’s third grain  Mother Dairy to sell only fortified milk in NCR by year-end Asked about the cost of fortification of milk with Vitamin A&D, he said it would be around 25 paise per litre and the same would be absorbed by the company. Snapdeal appoints Pradeep Desai as SVP Engineering Snapdeal appoints Pradeep Desai as SVP Engineering DuPont launches affordable solutions for fruit drinks in South Asia New Delhi [India]: In response to consumers’ growing demand for more affordable ready-to-serve fruit beverages, flavor stability and on-trend ingredients, DuPont Nutrition and Health launches a new range of GRINDSTED® JU Systems for the South Asia market. The new development comes in light of the FSSAI notice dated December 24, 2015, which allows use of … PepsiCo sets global target for sugar reduction: Indian operations to reduce sugar content across beverages The step-up on zero or lower-calorie products will include close to two-thirds of the company's beverages having 100 calories or less per 12-ounce servings by the year 2025. Rice brawl of India Including Madhya Pradesh will affect the big rice milling lobbies in Punjab and Haryana. Enlarging the area under basmati cultivation will not only increase output, it will also make it difficult for the big players to dictate prices. Infosys will fine-tune M&A strategy in coming months: COO UB Pravin Rao The implication, although unsaid, is that the size of acquisitions that Infosys makes could be bigger. And by buying domain expertise and geographic reach through larger-sized deals. India, US may discuss Ecommerce entry at WTO E-commerce is the first among the new issues that the developed countries have been pushing to be included in the WTO's agenda for the next ministerial meeting. LG, Videocon and Godrej say big online discounts violate norms; Flipkart, Amazon refute charge Amazon, Flipkart and Snapdeal denied violating any rules, maintaining that they only provide a platform and that pricing is up to the sellers or brands. For some customers, Flipkart misses the date with iPhone 7 Apple had partnered exclusively with Flipkart for the online launch of the phone which had to be pre-ordered by customers. 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