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The four pillars of futuristic grocery retailingThe Retail Grocery Industry in India is at a crossroads today. It is faced with multiple challenges: changing consumer patterns and shift in preferences, pricing, government policies, taxation and reg |
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GST could trip 'Make in India' for smartphonesIndia's success in making firms such as Samsung, Xiaomi and Micromax to locally produce phones could become a cropper, once the Goods and Services Tax (GST) comes into effect, as the new taxation regime could neutralise the cost benefits to make |
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4.99M Mobile Number Portability requests in India in September 2016Porting requests were submitted for 4.99 million connections in the month of September 2016, according to the Indian Telecom regulator TRAI. This is down 2.55% from 5.12 million porting requests reported in August 2016. For the month of September, the maximum number of requests in Zone-I (North a |
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Despite legal row with Godrej, Mahendran enters repellentsSix months after Godrej Group chairman Adi Godrej accused former GCPL MD A Mahendran of an ethical and legal breach following plans of the latter to step into household insecticides, Mahendran today launched his mosquito repellent brand DND.In |
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Make emotional connect with consumers to boost loyalty, say panellists at VCCircle summitHuman connection, love for the brand and an emotional connect with the consumer are some of the major drivers of loyalty programmes, said panellists at the VCCircle India Loyalty Conclave 2016. This change has come about in the approach advertisers and marketers have adopted over the past few years, the panellists said at the event held in Mumbai on Wednesday. In his opening address, CVL Srinivas, South Asia CEO at advertising firm GroupM, said that brands need to move toward real-time marketing and that social media has now become a new platform for rewards. |
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Hinterlands become FMCG's trump card: A Nielsen StudyLong prevalent stereotypes of consumption patterns across states and population strata are being decimated as Indian consumers evolve and physically relocate. Increasing urbanisation, higher levels of awareness and improved infrastructure are all contributing to the trend. As business leaders rush to make sense of these evolving patterns, some clear trends are emerging through market analysis. |
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