How to Kickstart and Scale a Marketplace Business - Phase 1: Crack the Chicken-and-Egg Problem
Insights from 17 of today's biggest marketplaces, including Airbnb, DoorDash, Thumbtack, Etsy, Uber and many more
"Everyone's always looking for the hack - what's the channel that will unlock something big? But every time we looked for a reason we weren't growing, it always came back to the basics - selection, delivery quality, pricing. That's it. Always come back to first principles. Whenever we made a mistake, we forgot this."
â€" Micah Moreau (DoorDash, VP of Growth)
Having worked at Airbnb for many years, I'm frequently asked about what Airbnb did right in order to grow into what it is today. While sharing my learnings, I've become increasingly wary of teams relying too heavily on a single company's experience. There are so many factors that go into an eventual success story, and what's effective once may not be again. Thus, I've been yearning to get a wider perspective on what has (and hasn't) worked for other marketplace companies.
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