5 Reasons to Embrace A Purpose-Driven Approach in Business.

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5 Reasons to Embrace A Purpose-Driven Approach in Business.     How to find and integrate your business's purpose for growth and happiness. Continued here

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The underwater search for an alien meteor     Deep beneath the Pacific Ocean, in an inky abyss roughly a mile (1.6km) underwater, a curious black-and-silver beast is stirring up mud. With a spotted metallic body and wriggling umbilical of purple rope, to the region's own eccentric deep-sea fauna it might resemble a kind of rectangular stingray. This is the world's first "interstellar hook" – a unique contraption designed and deployed by the controversial Harvard physicist Avi Loeb. It is on the hunt for alien material – and it may have found something.  Rewind four years, and Loeb was thinking about another strange object: the cigar-shaped comet Oumuamua, which silently slipped past our planet in October 2017, only to disappear forever into the void of space. This was Earth's first known interstellar visitor – a rogue voyager that may have travelled for some 600,000 years to reach our little blue marble. Loeb's quest to understand it earned him a new nickname – "The alien hunter of Harvard" – a bestselling book, and no small degree of criticism from fellow scientists.   Continued here

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Are You Ready for the Post-Truth Marketplace?     In a world where the rate of change is accelerating--and Trump has destroyed institutional trust--you need to constantly recalibrate everything your business does. Continued here

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I'm Self-Employed. Here's What I Always Include in my Contracts     Remember, it's not a real project until there's a signed contract. Continued here

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Marketing When Budgets Are Down     The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. In mid-2023 we’re far from a settled state — projected GDP growth in western markets is depressingly flat, inflation is proving to be rather stubborn, and those disruptions just keep on coming. It’s tough to see a significant increase in marketing budgets in the near term. Gartner’s annual survey of hundreds of CMOs charts the evolution of marketing spending over recent history, offering guidance for how enterprise leaders can deliver results and build the capabilities to fuel growth in a time of less. Continued here

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How to Build an Advisory Board to Protect and Grow Your Company     Harness expertise, gain accountability, and unlock strategic wisdom from board members who have already been where you aim to go. Continued here

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The Biggest Lesson I Learned From My Failed Product Launch     Chances are there will be a failure on your journey. Here's how I learned to take my time and focus on building an audience for my product. Continued here

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The Supreme Court's Affirmative Action Rulings May Impact DEI Initiatives. What Companies Need to Know     Although the court is ruling on two cases that focus on university admissions policies, the decision may have an impact on privately owned companies. Continued here

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UFOs Keep Appearing in the News. Here's Why We Can't Quit Them     In 1995, Fox Television captivated millions with a medical autopsy of a space alien. The 17-minute black and white clip purported to show military doctors examining a bloated, humanoid-looking extraterrestrial  that had died in a flying saucer crash.The broadcast generated so much hoopla that Fox aired it two more times that year, tacking on “added footage” of the UFO wreckage. Even then, the hoax—recycling the Roswell myth, which holds that the U.S. government in 1947 recovered an alien craft from the New Mexico desert—was old hat. Continued here

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Conor Russomanno: A powerful new neurotech tool for augmenting your mind     In an astonishing talk and tech demo, neurotechnologist Conor Russomanno shares his work building brain-computer interfaces that could enable us to control the external world with our minds. He discusses the quickly advancing possibilities of this field -- including the promise of a "closed-loop system" that could both record and stimulate brain activity -- and invites neurohacker Christian Bayerlein onto the TED stage to fly a mind-controlled drone by using a biosensing headset. Continued here

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4 Pillars of B2B Brand Trust: How to Build Customer Confidence     Trust comes from showing competence, integrity, reliability, and empathy in all interactions with B2B buyers. Continued here

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A thirsty new Tesla factory comes to a parched corner of Mexico     When the taps started to run dry in March 2022, Blanca Guzmán thought she was prepared. Monterrey, in northern Mexico, was in a state of emergency due to a drought more severe than in previous years, but the 76-year-old and her husband, both retired, had spent a small fortune on an 800-liter rooftop water tank. They hoped it would help them weather the crisis. Guzmán had also filled up every bottle and bucket she could find to make sure they could bathe, cook, and flush.The water cuts, initially once a week, only got worse. Before long, the couple ran out of water. Continued here

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The Secret to a Good Meeting? Preparation.     When we step into our first managerial roles, no one teaches us how to lead a great meeting — a critical skill for management. No one stresses the most important step: you must prepare. Unfortunately, this lack of preparation is felt by everyone. If you’re a new leader, you can help turn this trend around. Set yourself up for success by learning how to master the pre-meeting — the steps you need to take before a more formal meeting in order to prepare for it. Continued here

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How to Overcome Self-Limiting Beliefs     When we’re making progress towards our goals, it’s not uncommon to be plagued with negative thoughts such as, “I’m not right for this,” or “I’m not good enough.” From time to time, past experiences or criticisms from authority figures hijack our inner voices, resulting in rumination and limiting beliefs. One way to shift our focus and reclaim our confidence is by engaging in Functional Imagery Training (FIT). FIT harnesses the power of multisensory imagery to tap into our motivations, enabling us to vividly imagine the future in positive light. Continued here

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Why Your Company Should Upgrade to ChatGPT-4     When using AI for customer support, it's becoming clear that ChatGPT's premium version has some major advantages. Continued here

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Cute and Ugly Pygmy Lorises Are Actually Two Different Species     Wide-eyed, arboreal lorises—small mammals that secrete flesh-rotting venom to use in vicious territorial fights—are among the planet's strangest primates. And because they live in trees and are nocturnal, they are exceptionally difficult to study. “I've gone out for 10 nights in a row and not seen any,” says American Museum of Natural History conservation biologist Mary Blair.In fact, there's so little information available, Blair says, that “every time somebody looks at lorises, they find something new”—even a new species. Discovery of primate species is especially rare because the group tends to be well studied, she notes. For a new study in Genes, she and her colleagues report their finding that the pygmy loris species is actually two: a lankier species with a longer muzzle primarily found in southern Vietnam, southern Laos and Cambodia (which retains the name Xanthonycticebus pygmaeus) and a fuzzier, button-nosed species in northern Vietnam, northern Laos and southern China, now called X. intermedius. Continued here

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Managing Anxiety When There's No Room for Error     When you work in roles where mistakes must be avoided at all costs — think medical, security, financial, and transportation professions — it’s easy to become terrified of making one. But there are ways to constructively reduce the risk of potential mistakes and reduce your anxiety. First, distinguish between critical and not-so-critical potential mistakes and focus on the former. Then adopt systems and habits to mitigate those threats. Get support from others to address your weaknesses, while also finding solutions that play on your strengths. Collaborate with others focused on the same issues. Address any self-sabotaging behaviors, like failing to ask for help. Reduce the distractions caused by small-error worries with small actions that eliminate most of them. And, finally, consider a hobby in which you can make consequence-free mistakes. Continued here

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Bees Are Astonishingly Good at Making Decisions     Computer modeling explains a key facet of bees’ decision-making skills—something only seen previously in humans and other primatesThe following essay is reprinted with permission from The Conversation, an online publication covering the latest research. Continued here

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The Most Rewarding Investment of Your Time: Building a     Great leadership is learnedthroughtrial and error. Continued here

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4 Reasons to Apply for Inc.'s Second Annual Power Partner Awards     B2B companies that receive the honor can expect to gain media exposure, credibility, and new client opportunities--along with the recognition for all their efforts. Continued here

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The Best Espresso Machines for the Home Barista     If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIREDEspresso machines are intimidating. Just look at them, with their screaming-hot metal, scalding steam, and polished chrome tubes. Each and every one of those weird little parts plays a role in shaping the perfectly pulled shot. Espresso is as personal as it is technical, which means that shopping for a home espresso machine is kind of a nightmare. Everyone has different but adamant opinions, and the machines themselves tend to be expensive. Continued here

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We're Building Things Based on a Climate We No Longer Live In     NOAA precipitation estimates that engineers and planners use to design bridges, roads and other infrastructure are decades out of date because of climate changeCLIMATEWIRE | At a tiny airport in the northwestern corner of Massachusetts, a weather station feeds precipitation data to a NOAA program that publishes the official precipitation estimates for most of the United States. Continued here

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Why the Heat Dome Sizzling Texas Won't Budge     A “heat dome” is parked over Texas and Mexico and is sending temperatures soaring to record—and potentially deadly—levelsTexas is no stranger to scorching summer heat, but even Texans are growing weary of a major “heat dome” that has parked itself over the region and will keep temperatures soaring to potentially deadly extremes in the state for the third week in a row. Continued here

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Does Your Company Have an India Strategy?     The price-to-book ratios of Indian subsidiaries of multinationals far exceeds those of their parent companies. That suggests the subsidiaries have better growth prospects, which makes sense given India’s rapidly growing middle class. At this point, any multinational without an India strategy is missing out on a major opportunity for growth and profitability. But tailoring your strategy for India requires customizing your products and services and tapping into the “India stack.” Continued here

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Does Generative AI Solve the Financial Literacy Problem?     Generative AI will play an important role in addressing financial literacy, but it will also place increased pressure on financial education, says Wharton’s Michael Roberts.In this opinion piece, Wharton finance professor Michael R. Roberts dives into the pros and cons of using generative AI and ChatGPT to boost financial literacy and what it means for financial education. Continued here

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Malaria spreading in Texas and Florida; first US-based cases in two decades     The Centers for Disease Control and Prevention is warning doctors to be on the lookout for malaria cases after five people who had not traveled outside of the country fell ill with locally acquired infections in Texas and Florida. In a health alert Monday evening, the agency expressed concern that the country could see a rise in imported cases due to increased international travel this summer. Continued here

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Our Favorite Outdoor Security Cams for Your Home or Business     If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Please also consider subscribing to WIREDComplete security systems are expensive, but it’s become affordable and easy to install a couple of security cameras outside your home. Cover the exterior and you’ll know whenever there’s an intruder. Outdoor security cameras can deter burglaries, home invasions, and porch pirates; they’re also great for keeping an eye on the comings and goings of your family and pets. Continued here

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The Linux coders turning the ROG Ally and other handhelds into Steam Deck clones     As soon as I was done with my review of the Asus ROG Ally, I grabbed my best USB stick and started looking for ISOs to download. Continued here

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The Night 17 Million Precious Military Records Went Up in Smoke     Before the flames raced down the 700-foot-long aisles of the sixth floor, before the columns of smoke rose from the roof like Jack’s beanstalk, before the wind scattered military records around the neighborhoods northwest of St. Louis, before 42 local fire departments battled for days to save one of the largest federal office buildings in the United States, before the government spent 50-plus years sorting through the charred remains, Kathy Trieschmann sensed a faint haze.Trieschmann, who has asthma, had always been hyper-attuned to tiny changes in air quality. Growing up, she would often sleep in the basement because she could smell her father’s cigarette smoke through her bedroom door. So shortly after midnight on July 12, 1973, as she walked up the stairs of the massive National Personnel Records Center to clock out, she was one of the first to know something was wrong. Continued here

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What does the average human do every day?     Roughly eight billion humans live on the planet, and each one experiences the 24 hours of the day a little differently. That amounts to 190 billion unique hours of human life lived during each rotation of the Earth. While each of us has a decent conception of how we spend our own time, the actions of our fellow humans — from our next-door neighbors to people living in faraway countries — can seem quite mysterious. Do they watch as much TV? Work as many hours? Fiddle with their smartphones as frequently? Cook as often? Spend as much time watching their kids? Continued here