Shopee, the juggernaut that fended off Amazon To open the Shopee app is to enter a whirlwind of promotions. The signature orange clashes with red banners blaring discounts; streaming previews lure the user into live shopping; various stores offer similar products, and compete intensely to reduce prices or delivery fees.For Shopee, the formula has worked. It’s the most visited e-commerce platform in Indonesia, the fourth most-populous country in the world. It has also conquered the majority of Southeast Asia, becoming a huge player in Malaysia, Thailand, Vietnam, the Philippines, and even as far as Taiwan and Brazil. (According to McKinsey, Shopee is particularly popular for its apparel and beauty products.) The app had already launched by the time Amazon attempted to enter Southeast Asia in 2017, and along with Alibaba-backed Lazada, has managed to box out the U.S. e-commerce giant from the region.
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