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| From the Editor's Desk
Can Friction Improve Your Customers Experiences? Our special report on innovation systems will help leaders guide teams that rely on virtual collaboration, explores the potential of new developments, and provides insights on how to manage customer-led innovation.
Our special report on innovation systems will help leaders guide teams that rely on virtual collaboration, explores the potential of new developments, and provides insights on how to manage customer-led innovation.
Companies are on a mission to design purchase journeys that are as free of frustration and inconvenience as possible. "Friction kills the customer experience!" has become the conventional wisdom. This is thought to be particularly true when serving online shoppers, who are known to be less patient and have shorter attention spans; after all, competitor websites are but a few clicks away.
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