Oct 6, 2016 - InnoVen Capital doubles its investments in Indian start-ups

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Sree Vijaykumar From the Editor's Desk Seems like every week, am having a discussion with someone or the other on marketing funnels. Most companies are impatient and want customers on a platter. The reality is that if you approach marketing like that, you are missing out on a large portion of your potential customers, namely the top of the marketing funnel. If you get 5 leads who are ready to buy your product today, there are 50 who don't understand your value proposition yet and 500 who are unaware of your product altogether. Unfortunately, Google and Facebook have trained most marketers to think of Digital as purely a "performance" medium. You build your brand on TV and get leads (more like ready customers) on Digital! Even if you are lead focused, capture those who might be interested in your product through content(whitepapers/videos/blogs/webinars), then nurture them through a marketing automation platform (email/phone follow ups with new content if you don't want to spend the time and money on the technology) and then watch them turn into customers. A simple explainer in this video here Advertisers of the day Transjovan Capital (Board Advisory): : Where will your Company be in the next 5 years? Gartner: View complimentary research reports   Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium). InnoVen Capital doubles its investments in Indian start-ups The rise in InnoVen Capital’s investments signals a growing appetite among start-ups for venture debt at a time when equity investors are becoming cautious Advt: Work for the best employer - Yourself Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification. Apply now   The Real Deal with Email and What TradeBriefs does right So, here’s the real deal with email. Yes, we all get too much email, but for those of us who check it, we do so over 15 times a day.   ICICI Bank acquires 1.1 crore shares in ABG Shipyard After the company failed to repay their dues and infuse capital into the company to sustain its operations, lenders appointed investment banker. Finance ministry signals common ground with RBI on bad loans Day after RBI signals shift in approach towards bad loans, finance secretary Ashok Lavasa says PSU banks need to find practical ways out of the stagnation in loan growth Argand Pips Aion to acquire Sigma electric for $250 million The transaction will be the first investment of Argand in India and will signal the entry of a fresh set of asset managers into the Indian private equity market. Importance of skilling India's burgeoning workforce For the sharing economy to truly provide the economic boon it promises to India, providing digital skills and facilitating flexible working norms are a must Ventureast announces first closing of $150-million fund This is Ventureasts sixth fund, taking total money under management over Rs 2,660 crore ($400 million). CII backs Modi government, says surgical strikes didn't affect Indian economy The Confederation of Indian Industry (CII) on Wednesday backed the predawn September 29 surgical strikes carried out by the Indian Army across the Line of Control (LoC) and said that the move did not have any adverse effect on the economy. India plans to take away RBI's debt management role in two years India plans to transfer the central bank's responsibilities for managing public debt on behalf of the government to a new independent agency in the next two years, the finance ministry said. Ventureast sets up new $150 mn fund for startups Fund lines up investments in three new startups - Find Me A Shoe, OS Labs & a digital-health startup Reliance Infra to sell transmission assets to Adani Transmission to cut debt Reliance Infrastructure said the transaction would be earnings per share accretive for shareholders RBI under Urjit Patel begins to change stance on dealing with banks’ bad loans After announcing his maiden monetary policy as the RBI chief, Urjit Patel said that the central bank has decided to ease some norms around the scheme for sustainable structuring of stressed asset Cabinet allows ONGC Videsh to buy 11% stake in Russia’s JSC Vankorneft The Union cabinet also approves setting up of a medical devices manufacturing park in Tamil Nadu Vedanta to raise up to Rs1,250 crore via NCDs Vedanta meet on 30 September approved issuance of non-convertible debentures up to Rs1,250 crore Brick and mortar, online resurgent as retail demand surges to its best in 3 years The fast-moving consumer goods (FMCG) sector expects a boost at the tail end of the December quarter, said B Sumant, president, FMCG businesses, ITC. Asia leads e-commerce boom, accounts for 8.7 per cent of total retail spending worldwide Retail e-commerce sales—which include products and services (barring travel, restaurant and event ticket sales) ordered via the internet over any device—will reach $1.915 trillion in 2016. Mother Dairy to roll out milk booths in Maharashtra Has spent ₹65 cr in refurbishing an existing plant in Nagpur Amazon sells 15 mn units in 5-day sale, claims market leadership Prime is star of the show, getting tens of thousands of users to pay Rs 499 for subscription Ecommerce war: Flipkart clocks record Rs 1400 cr in single day sales; can Amazon match up? Monday's sales was more than double the company achieved in a single day sales last year Samsung Note 7 hits India stores likely Oct 28 The devices it will offer in India are made locally and will carry a green battery icon indicating 'safe-to-use' and markings on the box, people famil.. Idea, Vodafone stretch books with $2 bn bids each on 4th day of auction Such a scenario would typically mean Idea and Vodafone would have to borrow more, increasing their debt-equity ratios further, said a top executive at a Big 4 firm. Online sales: Flipkart offers cheapest mobile phones, beats Amazon, Snapdeal on days 2 and 3 But Flipkart itself is beaten when it comes to consumer electronics and large appliances. Amazon emerges the clear winner here as it had the lowest median prices of listed SKUs on October 3. Fossil enters wearable segment in India The company will be offering smart watches, hybrid watches and fitness trackers across multiple owned and licensed brands. Only Pixel Phones Are Coming to India for Now, Google Confirms Google Pixel, Pixel XL First Impressions: Google's new smartphones are here Google Pixel, Pixel XL smartphones are now official and will be available for pre-order in India starting October 13 Snapdeal slips against its two main rivals, Flipkart & Amazon. Can it get its mojo back? Only a year ago, Kunal Bahl, CEO, Snapdeal boasted that his e-commerce startup will overtake Flipkart in sales. The company has since slipped against its two main rivals.What went wrong? How digital innovation can shape path to prosperity? India should leverage digital tech to create jobs, improve living standards Tech makeover for mobility aims to put more people in fewer cars Carpooling is not a new idea, but the difference now is that ride-sharing apps can instantly match in real time passengers headed in the same direction Vodafone enterprise arm ties up with Microsoft as cloud service partner Vodafone Business Services (VBS), the enterprise arm of Vodafone India, has tied up with Microsoft as a cloud service partner, a company statement said here on Wednesday. Why will Trump's immigration and outsourcing policies cause damage to the US, but not India?- Deccan Herald British IT Guru and 'Internet of Things' inventor Kevin Ashton today said Republican candidate Donald Trump will not come out trumps in the US Presidential elections and that his stance on outsourcing industry and immigration policies will do Indian IoT market expected to grow to $15bn by 2020 with 2.7bn units The Indian Internet of Things (IoT) market is expected to grow to $15 billion with 2.7 billion units by 2020 from the current $5.6 billion and 200 million connected units, a report said on Wednesday. Fossil Group enters 'connected' wearable segment in India Global luxury accessories maker Fossil Group on Wednesday entered the wearable segment in India by unveiling a range of connected devices that include smart watches, hybrid watches and fitness trackers. Smartphone maker Vivo to enter online channel and expand local manufacturing : Aims for 10% share by next year The Indian market assumes higher importance as China market faces near-saturation and slowing sales in developed markets make them unattractive for global expansion. After launching its own phones, Google must focus on fixing its retail strategy now Cutting distribution deals with a handful of carriers and retailers isnt enough, according to Forrester Research analyst Thomas Husson. Automation is going to eat up jobs in India and tech advancement is not going to spare China as well Technology has and will continue to fundamentally reshape the world Did Yahoo secretly scan customer emails for US intelligence? The company complied with a classified US government demand, scanning hundreds of millions of Yahoo Mail accounts at the behest of the National Security Agency or FBI. Indian startups can now raise up to $3 million in foreign funds: RBI The startup culture in India is at its peak and the latest announcement by RBI to allow foreign funding in combination currency will help entrepreneurs boost innovation in the industry and create more jobs.   FreeCharge in talks to raise money from SoftBank Freecharge could be valued at $700 million-$1 billion, making it one of the most richly-valued companies in the Indian startup ecosystem. Subscriptions may soon drive consumer market Startups like The Moja Club, Bombay Shaving Company, Raw Pressery, LetsShave and Ustraa have been selling daily use items directly to subscribers. 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