| | | | | |  | | DURATION | 2 months, online
4–6 hours per week | | | | | | | Is your marketing keeping up
with digital-centric consumer behaviors? | | The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence (AI) have transformed customer behavior and disrupted marketplaces—both for B2B and B2C markets. As a result, our marketing practices must also evolve. | | | 65% | Half of customers will switch brands if a company doesn't make an effort to personalize communications to them—65% in B2B markets.
SOURCE: SALESFORCE | | | | In Kellogg Executive Education's Digital Marketing Strategies: Data, Automation, AI & Analytics online program, business leaders, managers, and marketers will learn how modern marketing is powered by data, scaled by automation, and optimized by analytics. | | | | | Faculty | | The program is led by Kellogg's Professor Mohanbir Sawhney—globally recognized scholar, educator, and author in business innovation, modern marketing, and enterprise analytics. |  | | Mohanbir Sawhney | Associate Dean for Digital Innovation;
McCormick Foundation Chair of Technology;
Clinical Professor of Marketing;
Director of the Center for Research in Technology and Innovation | | ● | Author of seven management books, as well as dozens of influential articles in leading academic journals and managerial publications | | ● | Speaking and consulting clients include Adobe Systems, Boeing, Goldman Sachs, Microsoft, and Raytheon Missile Systems | | ● | Holds a Ph.D. in Marketing from the Wharton School and a Master's degree in Management from the Indian Institute of Management, Calcutta | | | | | Interviews and Industry Examples | | The Kellogg Executive Education online program, Digital Marketing Strategies: Data, Automation, AI & Analytics, features real-world case studies, interviews, and industry examples from industry giants such as: | | | | The program covers multiple industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and more. | | Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. | | | | Certificate | | Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion. |  | | | Best regards,
Emeritus on behalf of Kellogg Executive Education | | | Note: Kellogg Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg. | | | You are receiving this because you indicated an interest in Digital Marketing Strategies: Data, Automation, AI & Analytics. This email is auto-generated. You can reply to this email for more information. Please expect 1 business day for a response. | | |
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