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Wednesday, August 16, 2017

Aug 16, 2017 - Uber lines up 4 investors, but a deal hangs on boardroom battle

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
One possible path forward for Snapdeal may come from Infibeam, its lesser-known competitor. An early entrant in the market, Infibeam didn't raise venture financing, and survived as a niche player. While it has maintained a business-to-consumer (B2C) presence that competes with Amazon and Flipkart, it has kept the cost of that operation under control and not tried to match their pricing. Furthermore, it launched to help other brick-and-mortar retailers launch their online stores. Infibeam later acquired a digital marketing agency to help these retailers with their marketing initiatives. BuildaBazaar's success shows how a small player can survive by finding a niche. More here.

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