How to Avoid the Ethical Nightmares of Emerging Technology

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Don't like ads? Go ad-free with TradeBriefs Premium How to Avoid the Ethical Nightmares of Emerging Technology    Next-generation technologies are poised to cause society-shaking shifts at unprecedented speed and scale. Generative AI, quantum computing, blockchain, and other technologies present novel ethical problems that “business as usual” just can’t handle. To meet these challenges, leaders need to do something different: They must talk about ethics in direct, clear terms, and they must not only define their ethical nightmares but also explain how they’re going to prevent them. To prepare for the ethical challenges ahead, companies need to ensure their senior leaders understand these technologies and are aligned on the ethical risks, perform a gap and feasibility analysis, build a strategy, and implement it. All of this requires an important shift from thinking of our digital ethical nightmares as a technology problem to a leadership problem. Facebook, which was created in 2004, amassed 100 million users in just four and a half years. The speed and scale of its growth was unprecedented. Before anyone had a chance to understand the problems the social media network could cause, it had grown into an entrenched behemoth. In 2015, the platform’s role in violating citizens’ privacy and its potential for political manipulation was exposed by the Cambridge Analytica scandal. Around the same time, in Myanmar, the social network amplified disinformation and calls for violence against the Rohingya, an ethnic minority in the country, which culminated in a genocide that began in 2016. In 2021, the Wall Street Journal reported that Instagram, which had been acquired by Facebook in 2012, had conducted research showing that the app was toxic to the mental health of teenage girls. Continued here

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