May 9, 2017 - NPA resolution: Let's try again

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Sree Vijaykumar From the Editor's Desk The next time you click on that red notification icon on your social media app, think about the 'principle of variable rewards'. In 1930, a psychologist at Harvard University called B.F. Skinner made a box and placed a hungry rat inside it. The box had a lever on one side. As the rat moved about it would accidentally knock the lever and, when it did so, a food pellet would drop into the box. After a rat had been put in the box a few times, it learned to go straight to the lever and press it. If the food pellet dropped every time the lever was pressed, the rat eventually pressed the lever only when hungry. However, what's fascinating is that the way to maximise the number of times the rat pulled the lever was to vary the rewards it received. If it didn't know whether it was going to get one pellet, or none, or several when it pulled the lever, then it pulled the lever over and over again. It became psychologically hooked. This became known as the principle of variable rewards. More on the science of addictive apps here. Advertisers of the day Gartner Webinars: Data & Analytics Leadership and Vision 2017 Simplify Analytics: Know the quick wins to grow your Retail business and optimize promotional spend  Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium). NPA resolution: Let’s try again The government seems to be hoping that the Reserve Bank of India will solve what is essentially a collective action problem Advt: Lending solutions for all your long-term business needs No company starts big. They grow over time. Standard Chartered will be your companion in this growth journey, giving you solutions that fit your needs at every stage (Know More) Advt: Work for the best employer - Yourself Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification. 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This startup is enabling online shopping in small towns just like in the metros The metro cities enjoy the luxury of sitting at home and buying things online. While most of the online sellers claim to reach all customers across the Amazon, Flipkart Sale Dates Announced, E-Commerce Battle Set to Heat Up Further Under its "Great Indian Sale", Amazon is offering discounts up to 80 per cent off on a multitude of items including clothing, mobiles, kitchen appliances and other electronics. Ecommerce consultancy Ace Turtle receives Series-A funding Temasek's Vertex led the round with CapitaLand's C31 as co-investor Move to levy post-GST import duties on mobile phones sparks WTO protest US, EU, Japan, Korea protest ‘breach’ of IT agreement; India cites tech evolution Ericsson, Reliance Jio to scale up subscriber additions manifold Ericsson said that it is set to further scale up consumer additions for Reliance Jio Infocomm after helping the new entrant onboard nearly a million s.. 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Amazon takes Prime spot with loyalty programme Amazon India's effort to boost repeat transactions on its platform through its flagship membership programme Prime is paying off well in less than a year of launch. Tata Global looks beyond tea, to launch fruit-based drinks Tata Global Beverages on Monday said it proposes to launch a ready-to-drink tea-based beverage. Tata Tea Fruski is expected to be launched on May 10, the company said in a regulatory filing to the BSE. It added that the product will cater to the domestic market only. To tap the growing consumption of coffee in Product safety lowest in India among world's top 4 markets, yet brand rules India has the highest proportion of people who are worried about the safety of consumer goods, especially children's products and food items. 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Nirmala Sitharaman Launches India Standards Portal The Minister also launched the India Standards Portal - a one stop centre for all information on Standards, Technical Regulations, conformity assessment & accreditation practices, and the related bodies in India. Amazon invites the wrath of BJP's Delhi Wing for displaying inaccurate India map Retailed by a newly-registered seller on the platform for C$25.35, the map represents Indian territory with exception of disputed areas occupied by Pak and China. Amazon sweeps U.S. market for voice-controlled speakers -study The number of active U.S. users will more than double for the devices this year, to 35.6 million, eMarketer said. 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