How to Pick the Best Name for Your Company

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How to Pick the Best Name for Your Company   I’ve been a professional “namer” for 15 years. (Yes, it’s a real job.) Through my work, I’ve helped dozens of businesses — from startups to the Fortune 100 — find the best names for their companies, products, and services. Long story short: I know the challenges you’re likely to face in creating a brand name, and I’ve developed strategies for dealing with each one. Continued here

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A Simple Way to Introduce Yourself   Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself. Continued here

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How a Bootstrapped Beauty Brand Drove Shoppers to Sephora Stores With a $10,000 Marketing Budget   When beauty brand Eadem launched in Sephora stores, co-founders Marie Kouadio Amouzame andAlice Lin Glover found a scrappy and resonant way to connect with customers. Continued here

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Warren Buffett Says This Is the 1 Big Difference Between Him and Elon Musk. It's a Lesson in How to Run a Business   Buffett's recent comment has a little to do with Musk, more to do with emotional intelligence, and everything to do with being intentional about how you run your business. Continued here

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The Secrets of Bobbi Brown's Success   These are the rules that have driven her ascent from makeup artist to cosmetics maven. Continued here

S29

Data Broker That Targeted Abortion Clinics Lands US Military Contract   The data broker made famous for selling location data related to abortion clinic visits has signed a contract with the US Air Force and plans to provide information about “sensitive places” and “adversary state-owned enterprises” around the world, according to records obtained by WIRED. The company, SafeGraph, told the military that its data can be used for “analyzing human activity for landing zone selection,” as well as to identify hospitals, schools, and houses of worship to “help avoid collateral damage.”As part of a $74,888 “Phase 1” contract with AFWERX, the “innovation wing” of the Air Force, SafeGraph discussed its products with multiple Air Force end-users between November 2022 and February 2023. At the end of the contract, SafeGraph told officials that it had identified several potential customers and planned to adapt its products for larger military partnerships later this year. Continued here

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What Is Benford's Law? Why This Unexpected Pattern of Numbers Is Everywhere   Open your favorite social media platform and note how many friends or followers you have. Specifically, note the first digit of this number. For example, if you have 400 friends, the leading digit is 4, and if you have 79, it’s 7. Let’s say we asked many people to do this. We might expect responses across the board, as common intuition suggests that friend counts should be somewhat random and therefore their leading digits should be too, treating 1 through 9 equally. Strangely, this is not what we would find. Instead, we would see a steep imbalance where nearly half of people have friend counts beginning with 1 or 2, while a paltry 10 percent begin with 8 or 9. Remember, this isn’t about having more or fewer friends: having 1,000 friends is way more than having eight.This bizarre overrepresentation of 1s and 2s extends beyond friends and followers to likes and retweets, and well beyond social media to countless corners of the numerical world: country populations, river lengths, mountain heights, death rates, stock prices, even the diverse collection of numbers found in a typical issue of Scientific American. Not only are smaller leading digits more common, but they follow a precise and consistent pattern. Continued here

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Map of Bushmeat Consumption Reveals Pandemic Risks   More than three years after the COVID-causing virus first infected humans, possibly via a wild animal sold at a market in Wuhan, China, little has been done to prevent a similar event from happening in the future. Millions of people around the world consume bushmeat, or meat from wild animals—such as the raccoon dogs reported to have been sold at the Wuhan market—that has minimal regulation or monitoring. But now researchers have published a detailed database that maps and predicts the intensity of bushmeat consumption around the world based on factors that include population density, diversity of animal species and human proximity to natural habitats.The map generated using the model shows significant levels of bushmeat consumption across the tropics, with particularly intense activity across West Africa, Central Africa and Southeast Asia. The researchers hope this model and others like it will assist in monitoring and detecting zoonotic diseases, which are diseases that jumped into humans from other animals. The findings were published last month in the U.S. Centers for Disease Control and Prevention journal Emerging Infectious Diseases. Continued here

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S5

5 Ways to Influence Up in the Workplace   When you enter a company as a new manager, you often have a fresh perspective. You may see gaps that others don’t, and have ideas for how to improve systems, processes, or projects. Even so, you can’t create any positive change without first getting your boss on board. How can you influence up and get your great ideas noticed? Continued here

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4 Simple   Goal-setting can increase task performance by up to 30 percent. Continued here

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These Mini-Ecosystems Existed Underfoot of Dinosaurs, but Our Parking Lots Might Pave Them to Extinction   Vernal Pools are safe havens for creatures like the fairy shrimp, who have lived through the end of the dinosaurs, the breakup of Pangea, and multiple ice ages, but humans are paving them over.This is Episode Four of a 4-Part "Fascination" on vernal pools. You can listen to Episode One here, Episode Two here, and Episode Three here. Continued here

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How Midsize Companies Can Use Uncertainty to Their Advantage   Volatile times can batter midsize companies in ways larger companies can more readily withstand. But there are ways those smaller companies can leverage their size to take advantage of tough times. Those that do are far more likely to come out on the other side of uncertainty not only stronger, but ready to grow when the headwinds become tailwinds. If you’re helping guide a midsize company through turbulence and change and worry that your key talent or your culture may be at risk, here are some ways you can leverage your size — and the uncertainty — to navigate both. Continued here

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Why Are Some People Luckier Than Others? They Embrace the Only Way to Create Your Own Luck   The answer lies not in circumstance, but position. Continued here

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Meet the Founder: Dayo's Yolanda White   Dayo founder Yolanda White talks scaling challenges, her ride on the entrepreneurial rollercoaster, and her passion for empowering women. Continued here

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How to Scale Fulfillment as Your Company Grows, Step by Step   Where and how to satisfy fulfillment needs at each stage of growth. Continued here

S22

Amid War in Ukraine, Open-Source Intelligence Investigators Need Better Ethics   Much of the open-source intelligence (OSINT) community ignores ethical questions and the safety risks of reporting discoveries from the war in UkraineSince the outbreak of warfare in Ukraine, intelligence reporting from publicly available information, open-source intelligence (OSINT), has made a groundbreaking contribution in piercing the fog of war. Nevertheless, the rapidly growing OSINT community has ignored the ethics—the “should we’s” rather than the “what’s”—of publicly releasing wartime intelligence. Failure to grapple with these questions will cripple our understanding of Russia’s war on Ukraine, and may instead mislead the public. And it threatens unintended harm to civilians and investigators alike.  Continued here

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The Vietnamese military has a troll army and Facebook is its weapon   When journalist and blogger Van Hai Nguyen learned about trouble at Vietnam’s state-owned bank in February, he sprang into action. News had broken on English-language newswires that the bank was being accused of theft and money laundering by a European investment group. He translated the reports to Vietnamese, and went to disseminate the news where his followers could see it.Nguyen first posted to two news sites, but those didn’t reach far. Then, he shared the translation on Facebook, and something sinister happened. The posts were flagged for platform violations, creating enough of a stink to lock him out of Facebook for three days. Nguyen has no way to find out who flagged his post, or even how many community standards violations he received, but he knows this is a pattern: his page got 31 strikes alone in 2019 and 2020 alone. Continued here

S57

Why Biden's New School-Sports Rule Matters   Read now:The Pulitzer Prize–winning investigation by Caitlin Dickerson into the Trump-administration initiative that separated thousands of familiesThe administration’s nuanced position on transgender athletes offers a path forward on a complex issue. Continued here

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You Don't Have to Be the Best at Everything   Many anxious achievers push themselves to the point of overwork in an effort to achieve impossible standards. We often act this way out of habit. Somewhere along the way — through messages we received in our childhoods, our adolescence, or even in our educations and early careers — we internalized the message that if we make mistakes, we are not worthy. Now, our internal voices threaten, shame, and harshly critique us in life and at work. Anxiety has become the driver that powers us through. The problem is that anxiety is not a sustainable motivator and perfectionism often causes procrastination. So, how do we overcome the anxious critic in our head? Continued here

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World COVID Emergency Status Is Over, but Dangerous Threat Remains   The World Health Organization has declared that COVID is no longer a “public health emergency of international concern” but cautions that it is still an ongoing health issueThe World Health Organization (WHO) announced Friday that COVID-19 is no longer a public health emergency of international concern, or PHEIC. WHO’s director-general, Tedros Adhanom Ghebreyesus, made the decision following a recommendation by the organization’s COVID-19 emergency committee. During a meeting this Thursday, the committee highlighted the decreasing trend in deaths and hospitalizations, and the high levels of population immunity against SARS-CoV-2 as reasons for ending the PHEIC. Continued here

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The Global Battle to Regulate AI Is Just Beginning   Dan Nechita has spent the past year shuttling back and forth between Brussels and Strasbourg. As the head of cabinet (essentially chief of staff) for one of the two rapporteurs leading negotiations over the EU's proposed new AI law, he's helped hammer out compromises between those who want the technology to be tightly regulated and those who believe innovation needs more space to evolve.The discussions have, Nechita says, been “long and tedious.” First there were debates about how to define AI—what it was that Europe was even regulating. “That was a very, very, very long discussion,” Nechita says. Then there was a split over what uses of AI were so dangerous they should be banned or categorized as high-risk. “We had an ideological divide between those who would want almost everything to be considered high-risk and those who would prefer to keep the list as small and precise as possible.” Continued here

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The Future of Work, According to 930 Million Professionals   7 takeaways from LinkedIn's chief economist. Continued here