The rise of the Gen Z side hustle Shola West, 22, works on the media-partnerships team at advertising firm OMD. She combines her full-time role with a part-time business: providing Gen Z career advice through freelance consultancy work. West, who is based in London, says her employer is aware – and supportive – of her side hustle. “At my interview, they made it clear I was welcome to have my personal brand on the side. My CEO recently commented on my LinkedIn post saying what I’d done was brilliant, even though it had nothing to do with my full-time job,” she says. “Their openness means it doesn’t feel like a 9-to-5: it’s a job that works with my passions.”
Continued here