How To Develop An Emotionally Resonant Digital Marketing Strategy | Why National Cannabis Legalization Is Still A Decade Away | The Maoist Roots of Xi’s Economic Dilemma | Key Moments From the Pro-Palestinian Marches Across the U.S.

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� � � � � � You Might Like � � � � � � � � � How To Develop An Emotionally Resonant Digital Marketing Strategy - Forbes    Emotional resonance is all but mandatory in today’s marketing landscape. You can’t just make a stellar product and count on buyers to come to you—you have to lure them in. And with inflation prompting customers to prioritize savings, you can’t count on brand loyalty to keep them coming back. To gain and retain a customer’s attention in an increasingly competitive and unpredictable marketplace, you need to build deep and lasting connections. Then, like a good romantic partner, you must make them feel truly seen and understood. Here are some ways to get started. Research shows that people’s decisions are driven more by emotion than by logic. If you can figure out what’s in your customers’ hearts, you can calibrate your strategy to tug on the right strings. Continued here Why National Cannabis Legalization Is Still A Decade Away - Forbes    Florida Governor Ron DeSantis recently announced that if he is elected president of the United States in 2024, he would not decriminalize cannabis—let alone legalize it. “I don’t think we’d do that,” DeSantis, whose home state is the country’s largest medical marijuana market with more than $1 billion in annual sales, said last week during a campaign event in South Carolina. President Joe Biden isn’t pro-cannabis, nor are any of the other major declared candidates, including former President Donald Trump. Trump’s first attorney general, Jeff Sessions, rescinded Obama-era protections for the industry, and more recently, Trump said that drug dealers should be executed. Former New Jersey Governor Chris Christie, who opposed cannabis legalization during his first bid for president in 2016 and referred to tax revenue from pot sales as “blood money,” said during a town hall on CNN that he would end parts of America’s drug war, but still opposes legalization. Robert F. Kennedy Jr., who is running as a Democrat and got arrested for marijuana and heroin decades ago, said he would decriminalize weed, but he stopped short at legalization. Continued here Don't like ads? Go ad-free with TradeBriefs Premium The Maoist Roots of Xi's Economic Dilemma - Foreign Policy    Military strategies need urgent revisions to counter—and learn from—fast-evolving irregular threats. Artificial intelligence can help users engineer pathogens—but that’s not the real danger. Argument: The Maoist Roots of Xi’s Economic Dilemma Continued here Key Moments From the Pro-Palestinian Marches Across the U.S. - TIME    Thousands of pro-Palestinian protesters took to streets across the U.S. on Nov. 4, calling for a Gaza ceasefire amid the Israel-Hamas war. More than 9,700 Palestinians have been killed in Gaza, according to the Hamas-run health ministry, and more than 1,400 people killed in Israel since the Oct. 7 Hamas attack that started the war. Israel’s Prime Minister Benjamin Netanyahu has so far refused to call for a ceasefire until Hamas releases more than 200 hostages. U.S. President Joe Biden recently urged for a humanitarian pause to allow more aid to be distributed and for hostages to be released. With all eyes on the Middle East, there has been an outcry of support for a ceasefire. Across social media, many people are calling attention to the humanitarian crisis in Gaza, with food, water, fuel and medical supplies running out. Continued here

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