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Monday, December 14, 2015

Dec 14, 2015 - Google Cap in talks to back CarDekho

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
Retailers are advised to take note of this article by Shuchi Bansal on Indian consumption habits. The conclusion is that consumers are spending up to 50% more on holidays (Sundays, public holidays and even long weekends) than on an average weekday. This is also higher than Diwali spending. Marketers will be better off using their budgets on holidays, than on the disproportionate amount that gets spent for Diwali/the festive season. The data is from Pine Labs, which processes 20 million transactions a month (1 in 10 transactions conducted at any retail point in India). What would also be interesting is the break-up of transactions between various categories like apparel, F&B, etc. - Comment

Google Cap in talks to back CarDekho

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